The Long Slow Path to E-Commerce


I’ve had Badgly open for about 2 months now.  Traffic is slowly building, but as is typical in Shopify stores bootstrapping themselves and coming from nowhere, I haven’t made a sale, yet.  I’m actually completely fine with that for the moment, since it allows me to understand what is going on before I feel I am risking customers.

My understanding of the who e-commerce growth aspect goes something along the lines of…

  1. Have a product that people want to buy
  2. Have a website that organically ranks for people looking to buy.
  3. Invest in social media to grow a following
  4. Invest in advertising to get more people

That, of course, sounds very simple.  Now particularly with drop shipping, there are many thousands of stores that throw a nice face on a product using stock photography, market the hell out of it and as orders come in pass them off to a wholesaler who does shipping and other logistics.  In theory a nice little opportunity for some relatively passive income.

I’m not in it for that.

Based on some experiences previously, I’m creating pins, badges, and magnets using full color 3d printing, finishing by hand.  These are more or less in direct competition with enamel pins, but I’ll get onto that later.  So let’s pull apart my assumptions above and see where the lead.

So next post… the product…

This is a post that is part of me documenting my experience building the Badgly store.  All the articles are grouped together under the Badgly Category.

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